Inviting All Inventors

The Challenge


Innovation. Invention. Selection.

Rubbermaid’s innovation program provides a platform for inventors to submit their ideas for review and potentially have them included in Rubbermaid’s product portfolio. Due to the program’s success and increase in public responses, specialized tools and workflow improvements were required to facilitate growth.

Our Goal: Encourage inventor participation and streamline the vetting process of submissions for Rubbermaid staff.

Making submissions easy on participants was critical to this project's success.

We streamlined the process from submission to vetting to selection and communication through a new technology architecture.

Our 5-step process removed complexity and help everyone involved stay aware of where they were along the way.

Our Solution


Streamlined System

The Scylla Group created a streamlined system to handle online submissions and combined this with a back-end system for monitoring, evaluation, reporting and communication. Our updates to SEO increased awareness program awareness. Content and UX enhancements increased submissions and optimized the qualification process.

Results


Saving Time

The internal vetting, review and approval process upgrades allow the Inventor Center staff to dramatically shorten the time required from submission to conclusion allowing for more reviews and less effort. 

VIEW APPLICATION

"Creativity doesn't often go hand in hand with reliability... The Scylla Group has good project management supporting the creative process."

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