Empowering a Global Leader

Britax Child Safety

   
   
   
   
   
   

Challenge

BRITAX, a leader in mobile child safety for more than 70 years, wanted to improve the content, functionality and performance of their website for their U.S. and Canadian markets. Britax needed a technical integration partner to define solution options and execute responsive page designs, provide easy content management, streamline the e-commerce process and integrate a plethera of third-party APIs and connections.

Solution

The Scylla Group collaborated with multiple internal departments to formulate technical and UX requirements from which we developed a world-class web architecture. The unique integration connects multiple systems including ERP, CRM, CMS, and eCommerce while facilitating critical business functionality including search engine optimization, inbound marketing, analytics, reporting, administration, and scalability for growth.

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Britax

Services

  • Technology Assessment
  • Technology Planning
  • User Experience
  • Web Development
  • Web Integration
  • Web Optimization
  • CRM Integration

Technology

Umbraco HTML 5

us.britax.com responsive design display

Project Details

  • Over 1,000 products, parts and color variations
  • US & Canada Websites
  • eCommerce portal and pipeline
  • Customer service portal
  • Product registration
  • Windows service for live inventory & order processing
  • Content delivery network (CDN)
  • Customer resource management (CRM) integration
us.britax.com product page

Multiple User Groups

  • Customer Service
  • Accounting
  • IT
  • Warehouse
  • Marketing
technology icons

Technology Utilized

Mobile, Tablet + Desktop experiences

  • Avalara Tax
  • United States Postal Service/FEDEX
  • Silverpop
  • Authorize.NET
  • Microsoft Dynamics
  • Cloudflare
  • Google (GMT/Analytics/Search/Webmasters)
  • Bazaar Voice
  • Umbraco