Increasing The Capacity To Connect

Rubbermaid Healthcare



The healthcare industry has seen rapid growth in adoption of medical-grade computer carts and workstations. To respond to this increase in demand for their products, Rubbermaid Healthcare sought to improve their company's ability to attract and connect with new prospects. They turned to The Scylla Group to direct their digital strategy and develop their online communication infrastructure.


The goal was bigger than a website. It was about crafting a true digital identity that was as innovative as their product offerings. Beyond fulfilling the company's current needs, our digital strategy included a framework built for growth. CMS and CRM systems were integrated for managing rich interactive content and automated marketing campaigns, along with a B2B web portal for retailer and partner sales support.


Rubbermaid Healthcare


  • Digital Strategy
  • Web Design
  • Web Applications
  • Web Development
  • Web Integration
  • CMS Integration
  • eCommerce Integration
  • SEO Optimization
  • Lead Capture


HTML 5 Sharepoint

Home page navigation

Improved Navigation

As the center of RHC's digital hub, the corporate website was designed to aid visitors in finding information quickly, offering a variety of options for evaluating and engaging with their wide range of products.


Product Education and Engagement

The average site visitor is either in an education or evaluation phase of product selection, which can be complex. The goal of the product pages is to educate hospital staff on the selection criteria they should be considering, highlighting the features and benefits of RHC's products for specific applications.

Email design elements

Rich Media Applications

We devised a number of interactive demos and product configurators to engage and educate consumers throughout the buying process. We also provided a myriad of online tools and mobile applications designed to facilitate personal interaction and conversations in the field.


Automated Workhorse

Multiple signup and input opportunities throughout the site integrate directly with the company's CRM and email automation systems to track user behavior, gauge intention and content effectiveness. This data guides automated nurturing programs' content and frequency - saving effort and resources for both marketing and sales teams.