Online Storage Planner

Rubbermaid

   
   
   
   
   
   
   
   

Challenge

Provide an online tool to help people solve their unique storage needs, while promoting Rubbermaid’s product offerings.

Solution

We created an advanced web application to deliver an experience that focuses on the “Stuff” people wanted to organize, instead of the products they needed. Multiple storage spaces provide unique content for inspiration and design. An intuitive drag and drop interface makes closet design fun and easy, resulting in custom storage solutions that can be printed, saved, and shared.

A single code base provides easy maintenance across branded presentations for Rubbermaid.com and its retail partner, Lowes.com. Distinct products, SKUs and pricing are integrated for each retailer, collecting valuable data on products, preference, and configurations, measuring marketing ROI across all brands.

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Rubbermaid

Services

  • Strategy: Research + Planning
  • Web: Development + Integration
  • App: Software Development
  • Support: Measure + Maintain

Technology

HTML 5

of Consumers have never remodeled a closet

Most people just want help getting started.

Rubbermaid Closet Designer interactive design

Easy to Design

The design process is simplified by focusing on what people are familiar with...their stuff and their space. An intuitive drag and drop interface allows anyone to add the stuff they want to store in their space, and the application builds the storage solution they need to store it.

Rubbermaid Closet Designer social sharing options

Easy to Buy

Custom storage solutions can be saved, printed and shared across social media channels. A parts list is generated to easily find and purchase everything you need from your local Rubbermaid retailer.

Rubbermaid Closet Designer technology diagram

Easy to Manage

A single code base provides easy maintenance across branded presentations for Rubbermaid.com and its retail partner, Lowes.com. Distinct products, SKUs and pricing are integrated for each retailer, collecting valuable data on products, preference, and configurations, measuring marketing ROI across all brands.

Average time spent in application per user: 23 minutes.

Exceptional Results

We began with an ROI strategy centered on measuring the price of viewed, printed, shared and saved solutions. By tracking time in-application, product selection, and retailer preference we gained valuable insight into the performance of each product line and user needs to help guide product innovation and application enhancements.