As part of the roll-out for Rubbermaid Healthcare’s newest innovation, CareLink™, we were asked to help train and educate their salesforce on the vital product information they would need to connect with their customers.
We created a series of iPad applications centered around Carelink™ and related product lines, covering everything from customer profiles and pain points to product features and benefits.
- Digital Strategy
- Application Development
- Web Integration
...in the palms of our sales team's hands.”
Six online sales tools, we built earlier in Flash, were converted to iOS applications and re-engineered to take advantage of the iPad tablets that had been distributed to the sales force.
Virtual Product Demos
When you can't bring your product with you, the next best thing is an interactive 3D product that identifies all of the features and benefits you want to share.
Choose Your Audience
Tablet applications boost the sales force's confidence in discussing features and benefits of the new product line and provide unique talking points based on the position of the customer with whom they are communicating.