National Association of Medicaid Directors

Bridging the Gap: How NAMD Transformed Event Management With a Custom Zoom–HubSpot Integration


The Challenge


NAMD was facing persistent issues with their event management systems. They needed a seamless way to capture Zoom meeting activity—registrations, attendance, and follow-ups—directly in HubSpot. But the integration solutions on the market were clunky, unreliable, or prohibitively expensive.

To make matters worse, their initial HubSpot implementation partner overpromised and underdelivered. Dawn Cutler-Tran, who led the effort at NAMD, described the experience as chaotic and frustrating. It was marked by broken communication, inconsistent project management, and a clear lack of understanding of how nonprofits like NAMD operate.

They needed a new partner. One who could speak their language, understand their mission-driven business model, and actually deliver.


The Solution


A Custom Integration That Just Works

That’s where Scylla stepped in. We developed a custom headless API hosted in Azure that acts as an intelligent bridge between Zoom and HubSpot. Now, every time NAMD schedules or hosts a Zoom event, the integration automatically syncs attendees, contact data, and meeting metadata into HubSpot with zero manual work.Illustration of a Zoom Meeting synching data to Hubspot through an API integrationBuilt for Stability, Accuracy, and Transparency

To ensure clean, reliable data, we included automated data normalization before anything enters HubSpot. We also built in proactive tools for transparency and maintenance:

Cost-Effective by Design

By avoiding HubSpot’s suggested $12,000 per year solution and creating a leaner Azure-based alternative, we helped NAMD cut that cost in half to a $6,000 per year, while actually improving performance.


The Results


100% automated Zoom-to-HubSpot event sync

50% reduction in hosting costs 

Improved trust and visibility across the system

Ongoing support and testing for long-term peace of mind

Jim Smith

“Scylla actually listened. They understood how nonprofits like ours function, and they delivered. The result wasn’t just a technical solution, it was peace of mind.”

Dawn Cutler-Tran, Manager, Programs and Projects, NAMD

Building Better Systems for Mission-Driven Organizations

 

At Scylla, we help nonprofits and associations streamline their digital infrastructure so they can focus on what matters most: their mission. Whether you need a custom integration, a platform overhaul, or a smarter data strategy, we build solutions that are tailored, reliable, and budget-conscious.

Let’s build something better together.