Your brand isn’t your logo. It is the perception your audience holds, and every interaction they have with you either reinforces or erodes it. We help you define the perception you want, align your organization around it, and translate it into a visual system that scales across every touchpoint. With a thoughtful, collaborative process and the agility to adapt as we go, The Scylla Group delivers brand systems that do more than look great. They move your business forward.
Branding as a Business Asset
Branding isn’t decoration. It is business strategy made visible.
We start by defining your desired perception: who you are, how you want to be seen, and what makes you different in the marketplace. From there, we explore the competitive landscape in your industry and beyond to position you where you will stand out, not blend in.
Your visual identity becomes the keystone of that strategy: logos, typography, color, and design elements that work together to convey the right tone, differentiate you from competitors, and stay consistent across every touchpoint, from your website to your sales decks to the way your phone is answered.
Discovery & Definition
We clarify what success looks like before a single sketch. You will leave this phase knowing exactly how we will measure “right.”
Stylescapes
Think of them as visual blueprints, a curated mix of logo concepts, color palettes, typography, and layout examples that show your brand in context: signage, ads, UI components, and more. We explore mild, medium, and spicy creative directions so we can quickly find your edges and preferences.
Iterative Design Sprints
Work moves forward in dedicated two-week sprints with clear goals and outcomes. You will have full visibility throughout the process, and we connect at key touchpoints every sprint to review progress, provide feedback, and make decisions.
Refinement & Systemization
Once we align on direction, we build your full identity system: logo suites, brand guidelines, templates, and design components.
Activation & Governance
We help you roll out your identity across channels and ensure your team has the tools and rules to keep it consistent long-term.
Why Clients Choose Scylla
We see branding as a lever for growth, not just a creative exercise.
You will have insight into our work throughout, with key touchpoints every two weeks for review and decision-making.
We educate and involve you so decisions are informed, not guesswork.
We analyze your market and related industries to ensure your identity truly stands apart.
You leave with a brand system built to last, scalable, flexible, and ready for any medium.
What You Get
Every Visual Identity & Branding Engagement Includes:
Case Study
Case Insight: Ashworth
When Ashworth came to us, their visual identity was in place, but they lacked a clear and consistent brand definition. Through our discovery and stylescape process, we worked with leadership to articulate their brand personality, tone of voice, and desired market perception. We then developed comprehensive brand guidelines that defined how their identity should be expressed across touchpoints. The result was a unified framework that ensures every communication, from website content to client proposals, reflects the same professional and innovative brand.
Let’s align your vision, unify your team, and create a visual identity that makes your brand’s promise unmistakable.
