The Challenge
Rubbermaid Commercial Products (RCP), part of Newell Brands, manages one of the broadest portfolios in the commercial industry. With thousands of products serving industries from healthcare to hospitality, the company needed a way to unify its digital presence across regions while giving local teams the flexibility to meet their market needs.
Over the past decade, The Scylla Group has partnered with RCP to build a foundation that supports that vision. Together, the two teams created a digital framework that powers RCP’s global expansion across North America, EMEA, APAC, ANZ, and China.
This is the story of how the two teams built a system designed to scale and a partnership designed to last.
The Solution
Laying the Foundation for Growth
RCP first partnered with Scylla to modernize how product and marketing information was structured and managed online. The teams worked together to create a unified, scalable foundation that brought data, design, and digital systems into alignment.
“It all starts with the catalog,” said Sam Ensogna, Managing Partner at The Scylla Group. “Once you have structured data and a solid system behind it, everything else becomes possible.”
“It all starts with the catalog. Once you have structured data and a solid system behind it, everything else becomes possible.”
Sam Ensogna
Managing Partner at The Scylla Group
With that groundwork in place, RCP could update content efficiently, connect digital marketing tools, and build a framework strong enough to expand globally.
Evolving Through Collaboration
As new regions came online, RCP and Scylla continued to refine the process and learn from each launch. Each team brought forward insights about customer behavior, local expectations, and market priorities. Those learnings were folded back into the global framework, making it stronger and easier to replicate for future markets.
Today, every RCP region contributes its own perspective to the global strategy. Teams can test new ideas, share results, and apply what works across other markets. This collaboration has created a culture of continuous improvement that helps RCP stay agile and ahead of change.
A Partnership Built on Trust
Scylla’s role extends far beyond technical implementation. For RCP, they have become a true extension of the internal digital team, serving as trusted collaborators who help execute initiatives and shape strategy.
Together, the two teams have built a relationship grounded in creativity, reliability, and mutual respect. Scylla provides the extra momentum RCP needs to keep projects moving, adapting seamlessly when workloads spike or priorities shift. “We challenge each other, inspire each other, and move the brand forward together,” said Samantha Janecek, Digital Marketing Associate Manager at Newell Brands.
“We challenge each other, inspire each other, and move the brand forward together”
Samantha Janecek
Digital Marketing Associate Manager at Newell Brands
What makes the partnership stand out is its balance of business focus and personal connection. Rather than feeling transactional, the collaboration is defined by camaraderie and shared purpose, enabling both teams to deliver on ambitious goals with confidence and consistency
The Results
Together, RCP and Scylla have created a digital ecosystem that is unified, efficient, and built to evolve. What started as a digital upgrade has become a model for global growth and a partnership that continues to deliver results. The framework now enables RCP to:
“We’re helping them execute on their global vision,” Sam said. “The goal is to give them the structure and systems that make it all manageable.”
Support
RCP’s success in building and maintaining a cohesive digital presence across multiple regions stands as a guide for other global brands facing similar challenges. The company’s partnership with Scylla demonstrates that with the right foundation, clear collaboration, and a shared vision, global scale can be achieved with clarity and confidence.
“Find a partner who understands your industry and complements your working style,” Samantha said. “That kind of relationship makes all the difference.”
If your organization is facing similar challenges, whether growing campaigns, complex integrations, or aging infrastructure, let’s talk.