Website Best Practices for Manufacturers 

A Practical Guide to Modernizing Manufacturing Websites for Maximum ROI

Your website can be more than a digital catalog. It can attract the right buyers, help close deals faster, and provide lasting value to customers. 

This guide shares practical strategies manufacturers are using right now to generate more qualified leads, support distributors, and improve customer experiences. Throughout the white paper, you will see real-world examples from manufacturers who have successfully modernized their sites — and the results they achieved.

In this white paper, you will learn:

• Practical ways to add self-service tools that keep projects moving
• A smarter approach to managing product information so it stays accurate and easy to explore
• How to optimize your content for both search engines and emerging AI platforms
• Techniques that improve the experience for distributors, engineers, and end users
• Methods to manage and scale your site effectively across multiple regions and brands

Whether you sell directly or through partners, these proven practices will help you engage audiences, streamline sales, and increase revenue without overhauling your entire site.