Services / 01 · Maintain

A team that runs your
platform like it's their own.

Not "support." A retainer with a named pod — strategy, design, engineering — sharing your roadmap, your release calendar, and your priorities every month.

The gist · Care retainers at a glance
3
Tiers
Matched to platform complexity
$2.5K–$20K+
Per month
Fixed retainer, not hourly
10–80h
Build hours / mo
Included, not billed against
Named pod
Not a queue
Same team every month
01
The Premise

What "Embedded"
Actually Means

A team, not a queue.

Most agencies sell support as tickets and SLAs — a queue you submit work into and hope something useful comes back. That's not what this is.

Embedded Platform Care means a named team is on your account every month. They know your stack, your roadmap, your stakeholders, and the history of why things are the way they are. When something breaks, they already know where to look. When something needs to be built, they already know what it should connect to.

It's the difference between renting a help desk and hiring a team.
02
The Baseline

What's included in every tier.

Every Care retainer — Care, Care + Growth, or Embedded Team — comes with the same core. What changes between tiers is the depth, the cadence, and how many hours of build work are baked in.

  • 01 A named account team — strategy, design, and engineering, with one lead you can call directly Named pod
  • 02 A defined response SLA — clear timelines for incidents, requests, and roadmap work Accountable
  • 03 Monthly platform reporting — performance, security, accessibility, integration health, and roadmap progress in one document Monthly
  • 04 A fixed allocation of build hours — included in the retainer, not billed against No upsell
  • 05 Hosting and infrastructure oversight — patches, monitoring, uptime, capacity Ongoing
  • 06 A single intake — so requests don't get lost between people One door
  • 07 Quarterly roadmap review — where the next ninety days get planned together Quarterly

Every line above is in every tier. The tier you choose determines how much pod time and build capacity sits behind those lines.

03
Three Tiers

Matched to platform complexity, not company size.

Move up a tier when the roadmap moves up a tier. Move down when the platform settles into steady-state. Tier change is a conversation, not a contract negotiation.

01 · Care

Care

$2,500 — $4,000 per month

For a single platform that needs to stay healthy.

Hosting oversight, security patches, minor fixes, monthly health reporting, and roughly ten build hours every month for the small enhancements that always need to happen.

Build hours ~10 / mo
Cadence Monthly
Intake Email + ticket
Best for A marketing site, a single-region B2B presence, or a platform that's stable and needs to stay that way.
Talk about Care
03 · Embedded Team

Embedded Team

$12,000 — $20,000+ per month

For multi-region or mission-critical platforms.

Everything in Care + Growth, plus roughly eighty build hours per month, a named pod working at weekly cadence, and on-call coverage. What running a platform looks like when "the website" is actually four regional sites, three integrations, and a donation engine — and it can't go down.

Build hours ~80 / mo
Cadence Weekly
Coverage On-call
Best for Multi-region platforms, mission-critical donation or commerce systems, or any platform where a half-day of downtime is a board-level conversation.
Talk about Embedded Team
04
When Scope Grows

When work exceeds
what's included.

No surprise invoices. No new SOW.

Build hours are generous, but real platforms throw curveballs. When a request needs more capacity than the retainer covers, two things happen — both before any work starts.

01 · Up front

We tell you up front.

Before any work starts, you'll know whether it fits inside the month or needs more. No discovery debt, no "we'll figure it out as we go."

02 · Bolt-on

It bolts on as a sprint.

Same team, defined scope, fixed price — running alongside the retainer, not replacing it. The retainer keeps running; the sprint ships and closes.

05
Rhythm of the Pod

How we run a Care engagement.

We work in pods, and the Care pod has its own rhythm — four cadences stacked on top of each other so nothing slips through and nothing waits.

Daily

Triage & response.

Intake triage and incident response. Real people on your queue, not a ticket system you submit to and wait.

Weekly

Internal sync.

Team sync on your account — plus a status touchpoint with you at the higher tiers. The pod stays current on your business between major check-ins.

Monthly

Platform health report.

Performance, security, accessibility, integration health, build hours summary, what shipped, and what's next — in one document.

Quarterly

Roadmap review.

A working session with you and your stakeholders. What's the next ninety days — and what do we deprioritize to make room?

The team you meet in the kickoff is the team you work with every month. Turnover happens, but you're not handed off to a new account every quarter.

06
Honest Edges

What's not in a Care retainer.

To keep retainers honest, some things are explicitly out of scope. If something walks in that doesn't fit, we tell you — we don't quietly absorb it and run out of capacity for the work you actually hired us for.

  • 01 Net-new product launches. → Build New
  • 02 Major replatforms. → Build New
  • 03 Multi-month feature builds that exceed included hours. → Sprint alongside
  • 04 Content programs, paid media, brand identity work. Not what we do

Saying no protects the work. Honest scope is the only way a retainer stays useful in month eighteen, not just month two.

07
In Practice

Two platforms. Both started with a Health Check.

Both moved into Care. Neither has needed to leave.

Embedded Team · Multi-region

Rubbermaid Commercial

Web Presence · Four Regions

We run Rubbermaid Commercial's web presence across four regions on an Embedded Team retainer — sites, integrations, and the release calendar that keeps them in step.

Health Check Care · Embedded Team
Care + Growth · Multi-year

USA for UNHCR

Donation Infrastructure · Multi-year

We're the digital team behind USA for UNHCR's donation infrastructure, on a multi-year engagement that's grown with their needs — through every donation peak, integration shift, and campaign push.

Health Check Care + Growth

Both started with a two-week audit. Both stayed because the work kept being worth the retainer.

How to start

Most Care engagements start with a Platform Health Check.

A two-week audit gives both sides a clear-eyed view of the platform before we sign a retainer. It de-risks the engagement for you and gives us the context to deliver real value from month one. If you already know you want a retainer, we can skip the audit and go straight to scoping — but the Health Check is usually the smarter first step.

Talk through a retainer