Arming the Sales Force

Rubbermaid Commercial Products

   
   
   
   
   

Challenge

Rubbermaid Commercial Products (RCP) asked The Scylla Group to generate awareness of new sales tools and marketing programs that were being created for their sales team, prior to public product launches. The tools were an important factor in building product awareness and confidence prior to customer inquiries and requests.

Solution

We created an email communications program and distribution system within Silverpop Engage. This ongoing communications initiative delivers emails on product line updates, key messaging, and awareness of exclusive sales tools and marketing materials available to them in a timely fashion.

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Rubbermaid Commercial Products

Services

  • Email Automation
  • CRM Integration

Technology

HTML 5 IBM Silverpop Engage

Mobile email display

Campaign Details

  • Internal and External audience list segmentation
  • A/B subject line and personalization testing
  • Behavioral segementation to ensure a second email is sent if not opened
Email design elements

Design Elements

  • Subject line personalization
  • Dynamic email body copy with variations based on audience segmentation
  • Responsive design for optimal presentation on desktop, tablet and mobile display
  • Image alt scheme for optimial reading before images load
Email display validation

Quality Assurance

  • First Impression Display
  • Content Completion
  • Link Accuracy
  • Tracking Information
  • Image links, size and load times
  • Email client and browser compliance/display