Hyper Focused Digital
Quickly raise awareness of a timely promotional campaign targeting a very specific geography and very broad demographic range.
We delivered a unique digital advertising campaign which included variable messaging across multiple platforms to quickly identify unique triggers and high response rates to further focus messaging and budgets. Audiences were guided to a responsive website with supporting information and options to engage with and convert.
- Content and Media Strategy
- Online Advertising
- Email Automation
- Responsive Web Design
- Web integration
- Analytics + Reporting
- Segmentation based on user needs, geo-location, and age
- Media placements including Facebook, Google Display Network, Millennial Mobile advertising.
- Multiple creative ads per segementation and demographics
- A/B Testing
- Weekly monitoring of conversion rates, subject matter, media size, media placment.
- Weekly revisions to media plan and creative based on performance rates and targets
- Realized 200% increase in traffic each consecutive week
Verification and quality checks for:
- First Impression Display
- Content completion
- Link Accuracy
- Tracking Information
- Image links, size and load times
- Email client and browser compliance/display
- 32+ Million Impressions
- 4:30 Average time-on-site
- More than double the visitors each consecutive week
"The Scylla Group are professionals who have grown up in a digital world and have gained the respect of large reputable brands."
- Keith Fazio, Marketing Manager, Sprint Shentel